By Srabon Nath
While many people really don’t care about building a presence, being able to market
yourselves is a key ability in many careers. Being able to make your reputation known results in
more opportunities, clients, and job offers.
To build your own brand, you have to figure out what your brand is. You might already
have a career choice, but that isn’t enough. Say that you are a graphic designer. However,
marketing yourself as just a graphic designer is not the best idea since there are countless other
graphic designers. You want to narrow down your niche (a specialized segment of the market)
so that the services you offer aren’t that easy to come by. So going along with the example of
being a graphic designer, you could perhaps narrow down your market to a graphic designer
who does brand designing for small businesses. By narrowing down your niche, you now have a
clear marketing idea. You can focus on a more specific message that you want to convey to
your clients.
A lot of the world operates through the internet and the same goes for marketing
yourself. If you want to market yourself a great step to take is to make your own website. You
don’t need to be especially tech-savvy to do this either. There are many platforms online that
allow you to make your own website. The purpose of your website is to highlight your abilities
and what you are trying to achieve.
One of the best ways to establish your presence is to build a community of supporters
and people who are interested in your services. Educating others and spreading knowledge
about what you are good at will often get many people to become invested in your activities.
Write extensively and create your own blogs about your area of expertise. For example if you
are a web developer, writing articles and sharing advice on how to develop websites will get
more like-minded people to know you. You can even create a newsletter that sends information
to people daily.
Social media might get a bad rep, but it can prove to be your greatest ally. Getting a
large amount of followers will also build your community. Spending some time on your social
media accounts (it is recommended to keep one for your professional needs) is essential to
slowly gaining followers.